Digital signage allows organizations to inform and communicate specific messaging to target audiences in an effective and efficient way. Whether it’s schools promoting upcoming events, casinos running their slot machines on media players, or businesses communicating corporate messages to employees or customers, digital signage allows dynamic content to be delivered to target audiences in a powerful manner.
Media players are an important component of an overall digital signage solution, enabling users to keep messaging current and relevant by providing content editing and distribution in real time by location and/or display.
There are numerous ways that businesses utilize media players in the digital signage space. Such a deployment offers the following benefits:
- More informed target audiences
Digital signage allows organizations to deliver specific content and news to target audiences effectively and efficiently.
- Easy delivery of timely content
Digital signage centralizes content control tools to manage content in real time.
- Lower costs
Digital signage eliminates design and print expenses to reduce overall expenses.
- Strong return on investment (ROI)
Digital signage makes it easier to tie sales performance and productivity to key performance indicators (KPIs).
For large deployments of digital signage, it’s critical to choose software that allows personnel to manage and schedule content based on date, time of day, and location. Ideal software applications offer a simple way to create and manage video, text, and graphic messages. Now Micro partners with some of the industry’s leading software companies, so end users receive a complete, plug-and-play solution.